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Programs

Bachelor of Business Administration – Marketing

Bachelor of Business Administration – Marketing

Department

Department of Undergraduate Studies

Description

The degree aims to provide an in-depth knowledge in various aspects of business and develop unique skills in Communication and Organizational analysis. It also assists decision making and problem solving in industry relevant areas and adds value to aspirants to managerial positions.

Entry Requirements
  • Diploma in Accounting, Finance, Human Resource, Marketing, Banking or its equivalent.
  • A direct entry into the program after completing the Higher Secondary School level.
  • Proof of proficiency in English language (a score of at least 5.0 with reading and writing at least 4.5 in the IELTS test of English, (unless their first degree was taught in English) is a must.
Examining Authorities

College of Banking and Financial Studies

Duration

It will take 4 years (8 semesters) to complete the program on a full-time mode, assuming the student has met the entry requirements

Programme Content

Modules*

Semester One

  • Business Math (UG019)
  • Principles of Business management (UG066)
  • Financial Accounting -1(UG036)
  • Microeconomics (UG087)
  • Technical writing 1(UG135)

Semester Two

  • Financial Management (UG038)
  • Principles of Statistics (UG099)
  • Oman Business Law (UG090)
  • Financial Accounting -2(UG037)
  • Business Communication (UG014)

Semester Three

  • Macro Economics (UG079)
  • Organizational Behaviors (UG094)
  • International Business Management (UG059)
  • Principles of Marketing (UG098)
  • Electronic Business (UG031)

Semester Four

  • Introduction to Human Resource Management (UG067)
  • Investment Management (UG069)
  • Employability Skills Added (UG136)
  • Small Business Management (UG120)
  • Research Methodology (UG049)

Semester Five

  • Consumer Behavior (UG023)
  • Management Information Systems (UG080)
  • Project management (UG104)
  • Quantitative Analysis for Management Decisions (UG105)
  • Oman and Islamic Civilization (UG089)

Semester Six

  • Operation management (UG093)
  • Entrepreneurship (UG033)
  • Corporate social responsibility and Sustainability (UG026)
  • Oman Labor law (UG091)
  • Internship (UG065)

Internship at the end of year 3 (compulsory)

Semester Seven

  • Strategic Management (UG123)
  • International Marketing Strategy (UG064-IMS)
  • Elective 1
  • Elective 2
  • Research project -1(UG101)

Semester Eight

  • Strategic human resource Management (UG122)
  • Business ethics in a Global Community (UG016)
  • Elective 3
  • Elective 4
  • Research project -2 (UG102)

Elective Subjects – Semester 7 (* any two from each group)

  • Managing Organizational Change (UG083)
  • Integrated Marketing Communications (UG050)
  • Retail Marketing
  • Basics of Islamic Finance

Elective Subjects – Semester 8 (* any two from each group)

  • Corporate Marketing (UG025)
  • Financial Services Marketing (UG042)
  • Innovation in Marketing
  • Financial Maths
  • Intermediate Financial Management
Registration

May - August

Contact Details
  • Mr. Sayyed Mohammed Danish - Director of Undergraduate Department
    danish@cbfs.edu.om
    Office lines: 2205820
  • Ms. Huda Salim Al Farqani – UG Coordinator
    huda@cbfs.edu.om
    Office lines: 22059822