Bachelor of Business Administration – Marketing
Duration
4 years (8 semesters)
Bachelor of Business Administration – Marketing
The BBA in Marketing develops expertise in marketing communication, market analysis, and strategic decision-making. It equips students with industry-relevant skills, preparing them for managerial roles by fostering analytical thinking, problem-solving abilities, and a deep understanding of business marketing practices.
Department :
Department of Undergraduate Studies
Examining Authority :
College of Banking and Financial Studies
Duration
4 years (8 semesters)
Duration
4 years (8 semesters)
Bachelor of Business Administration – Marketing
The BBA in Marketing develops expertise in marketing communication, market analysis, and strategic decision-making. It equips students with industry-relevant skills, preparing them for managerial roles by fostering analytical thinking, problem-solving abilities, and a deep understanding of business marketing practices.
Department :
Department of Undergraduate Studies
Examining Authority :
College of Banking and Financial Studies
Entry Requirements
Applicants should fulfill prescribed admission conditions, including education credentials, language competency, and any additional specified requirements.
Diploma in Accounting, Finance, Human Resource, Marketing, Banking or its equivalent
A direct entry into the program after completing the Higher Secondary School level.
Proof of proficiency in English language (a score of at least 5.0 with reading and writing at least 4.5 in the IELTS test of English, (unless their first degree was taught in English) is a must.
Programme Structure
Get detailed insights into tuition fees, payment options, and programme structure. Plan your academic journey with clarity and make informed decisions before applying. Click below to view the complete fee breakdown and course structure.
Semester One
- Business Math (UG019)
- Principles of Business Management (UG066)
- Financial Accounting -1(UG036)
- Microeconomics (UG087)
- Technical writing (UG135)
Semester Two
- Financial Management (UG038)
- Principles of Statistics (UG099)
- Oman Business Law (UG090)
- Financial Accounting -2 (UG037)
- Business Communication (UG014)
Semester Three
- Macroeconomics (UG079)
- Organisational Behavior (UG094)
- International Business Management (UG059)
- Principles of Marketing (UG098)
- Electronic Business (UG031)
Semester Four
- Introduction to Human Resource Management (UG067)
- Investment Management (UG069)
- Employability Skills (UG136)
- Small Business Management (UG120)
- Research Methodology (UG049)
Semester Five
- Consumer Behaviour (UG023)
- Management Information Systems (UG080)
- Project management (UG104)
- Quantitative Analysis for Management Decisions (UG105)
- Oman and Islamic Civilization (UG089)
Semester Six
- Operation Management (UG093)
- Entrepreneurship (UG033)
- Corporate Social Responsibility and Sustainability(UG026)
- Oman Labour Law (UG091)
- Internship (UG065)
Semester Seven
- Strategic Management (UG123)
- International Marketing Strategy (UG064-IMS)
- Elective 1
- Elective 2
- Research Project -1 (UG101)
Elective Subjects
- Managing Organizational Change (UG083)
- Integrated Marketing Communications (UG050)
- Retail Marketing
- Basics of Islamic Finance
Semester Eight
- Strategic Human Resource Management (UG122)
- Business Ethics in a Global Community (UG016)
- Elective 3
- Elective 4
- Research Project-2 (UG102)
Elective Subjects
- Corporate Marketing (UG025)
- Financial Services Marketing (UG042)
- Innovation in Marketing
- Financial Math
- Intermediate Financial Management
Applicants can apply online by submitting their application through the official portal.
Registration Periods: May to August | December to January